Functional, Affordable, Built to Last
What if a reusable bag was actually something you looked forward to using? Not a sad crumpled thing at the bottom of your closet, but a bag with colors and prints you genuinely like. That was the idea in 2007 when a mother-daughter duo couldn't find anything on the market that checked all the boxes: functional, affordable, durable, and nice-looking. So they designed the first one themselves, sold it for eight bucks, and watched it take off.
The product line has expanded a lot since then. Standard totes are still the backbone — the ones that fold into a tiny pouch and hold the equivalent of three plastic grocery bags. But now there are crescent bags, fanny packs, travel organizers, and seasonal collections that change constantly. Collaborations with artists and brands bring new energy every few months. The through-line is always the same: useful products that don't take themselves too seriously.
Materials matter here. Ripstop nylon across the board is now 100% recycled. Heavyweight nylon sits at 59% recycled — the highest percentage we can hit without making the bags too expensive. Canvas uses recycled cotton. Mesh bags are made from post-consumer plastic bottles, about five per bag. The design process minimizes waste too. Bags are cut from one piece of fabric, with the neck doubling as the storage pouch. No extra scraps, no pointless offcuts.
We're not interested in disposable anything. A bag that falls apart quickly isn't a sustainable bag — it's just a slower version of a plastic bag. Our stuff is built to carry real weight and handle daily use. The goal is simple: buy one, use it for years, feel good about it.